Not so long ago, if you went to business school to learn about marketing you would have been taught about the ‘P’s of marketing, Product, Price, Place, Promotion etc. But the Internet and the growth of social media has changed those old principles forever. So in this edition of Searchlight Entrepreneurs Journey, we take a look at the importance of digital and online marketing and ask what, as as a founder or business owner, do you really need to know and understand about it?

Joining regular hosts John Burkett and Sharyn Doolan to explore this important topic is online and digital marketing expert Mark Jones of Your Digital Solution. We will also be joined by some entrepreneurs to find out about their real-life journey in using on-line and social media marketing, Diane Conroy of Wild Woolly Heads, a craft product business, Drew Campbell of business insurance broker startup Tetris Insurance and Paul Collins of Redlands based software as a service business SkillsTx.