Search News You Can Use - SEO Podcast with Marie Haynes
Marie Haynes
201 episodes
5 months ago
It was an honour to attend Google I/O in person.
Search is changing radically! Google called it a new era of Search with Gemini 2.5 at its core.
This podcast episode was recorded live.
Stay up to date on AI with my newsletter: https://mariehaynes.com/newsletter
Immediate updates on important AI and SEO news in my community, the Search Bar: https://community.mariehaynes.com/spaces/11879397/feed
0:00 – 0:51 Welcome & recap of Google I/O invitation, outline of the live episode’s agenda
0:51 – 1:55 Screen-share setup; meeting Sundar Pichai and Sergey Brin anecdotes
2:40 – 4:15 What AI Mode is, why Google may replace “classic” search, and the query fan-out patent
4:15 – 6:02 How clicks train AI Mode; demo showing 59 source sites and the result carousel
7:03 – 9:14 Ethics of Google using web content; E-E-A-T impact on carousel inclusion
9:55 – 12:22 Accuracy, hallucinations, feedback buttons, and why original content matters
14:00 – 17:21 Freshness signals, library analogy for originality, Gemini Live phone demo
17:21 – 27:55 Gemini AR glasses test, personal-context search & privacy implications
32:21 – 35:22 Gemini in Chrome: on-page AI assistance, summarisation, e-commerce concerns
35:22 – 40:47 Project Mariner: browser agents that automate multitab workflows; job impact
40:47 – 43:59 Agent Mode & agent-to-agent checkout; custom charts/graphs in AI Mode
43:59 – 50:52 Deep Search (multi-query research) and uploading your own files for reports
50:52 – 54:42 E-commerce upgrades: “Try it On” virtual fitting, price-tracking, “Buy for Me” with Google Pay, Wing drone delivery
54:42 – 57:00 Gemini V3 multimodal video creation, Flow editor, AI content production costs
57:00 – 60:00 Google’s universal AI assistant vision, coming hardware, and industry upheaval
60:00 – 61:00 Sergey Brin on the web’s unpredictability ten years out; reflections on accelerating change
61:00 – 62:27 Dario Amodei’s forecast of 20 % unemployment from AI; balancing fear with opportunity
62:27 – 63:50 Learning-curve discussion: experiment daily, let Gemini/ChatGPT tutor you step by step
63:50 – 66:00 Question on falling organic clicks: focus on conversions, cite Will Reynolds’ data, report revenue over raw traffic
66:00 – 67:12 Who gets credit—SEO or CRO? Rebranding SEO as AIO/GEO and outlining the evolving practitioner role
67:12 – 68:32 Brand building beyond Wikipedia: podcasts, social presence, authoritative mentions; example of podcast mention boosting AI-overview visibility
68:32 – 69:20 LLMs.txt debate: no major model honors it yet, so implementing it is likely wasted effort
69:20 – 70:10 Server-log analysis of AI bots: seeing ByteDance and others, limited actionable value beyond selective blocking
70:10 – 71:10 Google Agent Space: 100-seat minimum, use cases for large agencies (onboarding, HR, process agents)
71:10 – 72:10 MCP for e-commerce customization tools; preparing your site for future agent-to-agent APIs
72:10 – 73:20 Speculation that many third-party agent frameworks will fade once Google/OpenAI integrate agents natively
73:20 – 74:10 Community learning benefits; SEO skillset as problem-solving edge in the AI era
74:10 – 75:25 Overview of the Search Bar Pro community, tutorials, “happy hour” discussions, member advantages
75:25 – 76:50 Coping with upheaval: lamplighter analogy, choosing optimism, hunting for new opportunities
76:50 – 78:00 Closing remarks: upcoming talks on BCIs and agents
78:00 – 87:08 Final chat exchanges, farewells, and session wrap-up
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It was an honour to attend Google I/O in person.
Search is changing radically! Google called it a new era of Search with Gemini 2.5 at its core.
This podcast episode was recorded live.
Stay up to date on AI with my newsletter: https://mariehaynes.com/newsletter
Immediate updates on important AI and SEO news in my community, the Search Bar: https://community.mariehaynes.com/spaces/11879397/feed
0:00 – 0:51 Welcome & recap of Google I/O invitation, outline of the live episode’s agenda
0:51 – 1:55 Screen-share setup; meeting Sundar Pichai and Sergey Brin anecdotes
2:40 – 4:15 What AI Mode is, why Google may replace “classic” search, and the query fan-out patent
4:15 – 6:02 How clicks train AI Mode; demo showing 59 source sites and the result carousel
7:03 – 9:14 Ethics of Google using web content; E-E-A-T impact on carousel inclusion
9:55 – 12:22 Accuracy, hallucinations, feedback buttons, and why original content matters
14:00 – 17:21 Freshness signals, library analogy for originality, Gemini Live phone demo
17:21 – 27:55 Gemini AR glasses test, personal-context search & privacy implications
32:21 – 35:22 Gemini in Chrome: on-page AI assistance, summarisation, e-commerce concerns
35:22 – 40:47 Project Mariner: browser agents that automate multitab workflows; job impact
40:47 – 43:59 Agent Mode & agent-to-agent checkout; custom charts/graphs in AI Mode
43:59 – 50:52 Deep Search (multi-query research) and uploading your own files for reports
50:52 – 54:42 E-commerce upgrades: “Try it On” virtual fitting, price-tracking, “Buy for Me” with Google Pay, Wing drone delivery
54:42 – 57:00 Gemini V3 multimodal video creation, Flow editor, AI content production costs
57:00 – 60:00 Google’s universal AI assistant vision, coming hardware, and industry upheaval
60:00 – 61:00 Sergey Brin on the web’s unpredictability ten years out; reflections on accelerating change
61:00 – 62:27 Dario Amodei’s forecast of 20 % unemployment from AI; balancing fear with opportunity
62:27 – 63:50 Learning-curve discussion: experiment daily, let Gemini/ChatGPT tutor you step by step
63:50 – 66:00 Question on falling organic clicks: focus on conversions, cite Will Reynolds’ data, report revenue over raw traffic
66:00 – 67:12 Who gets credit—SEO or CRO? Rebranding SEO as AIO/GEO and outlining the evolving practitioner role
67:12 – 68:32 Brand building beyond Wikipedia: podcasts, social presence, authoritative mentions; example of podcast mention boosting AI-overview visibility
68:32 – 69:20 LLMs.txt debate: no major model honors it yet, so implementing it is likely wasted effort
69:20 – 70:10 Server-log analysis of AI bots: seeing ByteDance and others, limited actionable value beyond selective blocking
70:10 – 71:10 Google Agent Space: 100-seat minimum, use cases for large agencies (onboarding, HR, process agents)
71:10 – 72:10 MCP for e-commerce customization tools; preparing your site for future agent-to-agent APIs
72:10 – 73:20 Speculation that many third-party agent frameworks will fade once Google/OpenAI integrate agents natively
73:20 – 74:10 Community learning benefits; SEO skillset as problem-solving edge in the AI era
74:10 – 75:25 Overview of the Search Bar Pro community, tutorials, “happy hour” discussions, member advantages
75:25 – 76:50 Coping with upheaval: lamplighter analogy, choosing optimism, hunting for new opportunities
76:50 – 78:00 Closing remarks: upcoming talks on BCIs and agents
78:00 – 87:08 Final chat exchanges, farewells, and session wrap-up
Understanding Gemini's Vector Space: How AI Learns (And can we influence it?)
Search News You Can Use - SEO Podcast with Marie Haynes
35 minutes 57 seconds
1 year ago
Understanding Gemini's Vector Space: How AI Learns (And can we influence it?)
Here’s a conversation I had with Gemini about how its vector space works and how it adjusts as it learns. It may be possible for us to influence how Gemini represents our business by having more conversations about the things that are good about your business.
Hope you find this interesting! (Also omg how many times did I say the word “interesting” in this episode? 😂
The end of this video includes a podcast made by NotebookLM AI podcasters talking about my conversation with Gemini.
Here’s a great video I found that taught me a lot about vectors:
https://www.youtube.com/watch?v=YvobVu1l7GI
Here’s NotebookLM
https://notebooklm.google.com/
See past podcast episodes
https://community.mariehaynes.com/spaces/12946477/feed
If you want to learn more about the AI systems used in Search here’s my book, SEO in the Gemini Era: The story of how AI changed Google search
https://www.mariehaynes.com/gemini-era-seo/book/
And to go even deeper, here’s my course:
https://www.mariehaynes.com/gemini-era-seo/course/
Want to join other people who are excited as me about AI? We’d love to have you in the Search Bar
https://community.mariehaynes.com/
Search News You Can Use - SEO Podcast with Marie Haynes
It was an honour to attend Google I/O in person.
Search is changing radically! Google called it a new era of Search with Gemini 2.5 at its core.
This podcast episode was recorded live.
Stay up to date on AI with my newsletter: https://mariehaynes.com/newsletter
Immediate updates on important AI and SEO news in my community, the Search Bar: https://community.mariehaynes.com/spaces/11879397/feed
0:00 – 0:51 Welcome & recap of Google I/O invitation, outline of the live episode’s agenda
0:51 – 1:55 Screen-share setup; meeting Sundar Pichai and Sergey Brin anecdotes
2:40 – 4:15 What AI Mode is, why Google may replace “classic” search, and the query fan-out patent
4:15 – 6:02 How clicks train AI Mode; demo showing 59 source sites and the result carousel
7:03 – 9:14 Ethics of Google using web content; E-E-A-T impact on carousel inclusion
9:55 – 12:22 Accuracy, hallucinations, feedback buttons, and why original content matters
14:00 – 17:21 Freshness signals, library analogy for originality, Gemini Live phone demo
17:21 – 27:55 Gemini AR glasses test, personal-context search & privacy implications
32:21 – 35:22 Gemini in Chrome: on-page AI assistance, summarisation, e-commerce concerns
35:22 – 40:47 Project Mariner: browser agents that automate multitab workflows; job impact
40:47 – 43:59 Agent Mode & agent-to-agent checkout; custom charts/graphs in AI Mode
43:59 – 50:52 Deep Search (multi-query research) and uploading your own files for reports
50:52 – 54:42 E-commerce upgrades: “Try it On” virtual fitting, price-tracking, “Buy for Me” with Google Pay, Wing drone delivery
54:42 – 57:00 Gemini V3 multimodal video creation, Flow editor, AI content production costs
57:00 – 60:00 Google’s universal AI assistant vision, coming hardware, and industry upheaval
60:00 – 61:00 Sergey Brin on the web’s unpredictability ten years out; reflections on accelerating change
61:00 – 62:27 Dario Amodei’s forecast of 20 % unemployment from AI; balancing fear with opportunity
62:27 – 63:50 Learning-curve discussion: experiment daily, let Gemini/ChatGPT tutor you step by step
63:50 – 66:00 Question on falling organic clicks: focus on conversions, cite Will Reynolds’ data, report revenue over raw traffic
66:00 – 67:12 Who gets credit—SEO or CRO? Rebranding SEO as AIO/GEO and outlining the evolving practitioner role
67:12 – 68:32 Brand building beyond Wikipedia: podcasts, social presence, authoritative mentions; example of podcast mention boosting AI-overview visibility
68:32 – 69:20 LLMs.txt debate: no major model honors it yet, so implementing it is likely wasted effort
69:20 – 70:10 Server-log analysis of AI bots: seeing ByteDance and others, limited actionable value beyond selective blocking
70:10 – 71:10 Google Agent Space: 100-seat minimum, use cases for large agencies (onboarding, HR, process agents)
71:10 – 72:10 MCP for e-commerce customization tools; preparing your site for future agent-to-agent APIs
72:10 – 73:20 Speculation that many third-party agent frameworks will fade once Google/OpenAI integrate agents natively
73:20 – 74:10 Community learning benefits; SEO skillset as problem-solving edge in the AI era
74:10 – 75:25 Overview of the Search Bar Pro community, tutorials, “happy hour” discussions, member advantages
75:25 – 76:50 Coping with upheaval: lamplighter analogy, choosing optimism, hunting for new opportunities
76:50 – 78:00 Closing remarks: upcoming talks on BCIs and agents
78:00 – 87:08 Final chat exchanges, farewells, and session wrap-up
