Explore the critical shift in the digital marketing landscape as generative AI reshapes search experiences. With nearly 60% of searches now ending without a click to a website, AI-driven answers are fundamentally changing user behavior, leading to reduced organic click-through rates below AI overviews.

This episode unpacks the relationship between traditional SEO and the emerging Generative Engine Optimization (GEO). While SEO focuses on crawlability, relevance, and backlinks, GEO specifically targets optimization for AI models like ChatGPT and Google's Gemini, with mentions and citations across authoritative datasets serving as its primary "currency".

The episode also covers practical implementation, including leveraging Schema Markup and ensuring AI crawlability by keeping critical content in simple HTML. Finally, learn how to future-proof your strategy by diversifying visibility across platforms beyond Google, like YouTube and social media, and conducting regular strategy reviews.

Discover how combining SEO and GEO is key to maintaining your competitive edge in today's rapidly evolving, AI-powered search landscape