
J and Mini unpack how Google shifted from keywords to concepts—from Panda through MUM to AI Overviews—and what that means for your SEO in 2025. Get the 3-step action checklist, then dive deeper with the full guide:
Advanced Keyword Research: Semantic Search & User Intent(https://www.searchinsightsacademy.com/advanced-keyword-research-semantic-search-user-intent/)