In this episode of SEO Tips and Tricks with Tim Jennings, we’re joined by Joshua Brown, CEO of Soulheart, to discuss why SEO isn't always the most important part of a successful marketing strategy. While SEO can drive organic traffic and visibility, there are times when shifting focus to other marketing areas can create bigger wins. Joshua shares insights on how to recognize when SEO should take a backseat, which strategies can make the most impact in those moments, and how to build a balanced approach to digital marketing. Tune in to learn how to prioritize marketing efforts effectively, whether you're just starting or looking to refine your strategy beyond SEO.