In this episode, Brock talks with Deed Zieglar. Deed is a former Marine Corps infantry and intelligence officer and now, in addition to working in business development at Anduril, is the founder of Recpak, an ultralight meal replacement drink for harsh and austere environments. Deed discusses how the idea for Recpak originated from long time spent leading a sniper platoon in the Marines where movement and conditions often prevent the use of MREs. We discuss the importance of social mission and how to guage whether you're doing your life's work or not. Deed also talks about the benefits of Kickstarter to launch a business, how to grow a team in pace with the business, and why product development is much harder and expensive than most people think.
Episode Resources:
Show Notes:
Starting a CPG brand for military personnel. 0:23
Finding problems and finding motivation to do something about it. 6:09
Life's work and the importance of staying committed to one's passions. 14:11
Product validation and market fit for a physical product. 17:54
Product development, validation, and funding challenges. 22:29
Kickstarter success and product launch strategies. 29:06
Marketing strategies for a new product. 34:14
Ecommerce channels and customer mix. 40:43
Entrepreneurship, product development, and sales. 46:44
Hiring and managing employees in a new business venture. 50:32
Entrepreneurship, mission, and giving back. 57:30
Charitable giving and outdoor conservation efforts. 1:00:47
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The Scuttlebutt Podcast - The podcast for veteran owned businesses. Show host, Brock Briggs, talks with veteran owners and operators about specific tactics they're using to start, buy, and grow business. Get the tactics, templates, and case studies from the conversations for free at https://www.scuttlebuttpodcast.co/.
