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Scribe Book School
Tucker Max and Charlie Hoehn
59 episodes
20 hours ago
The ultimate self-publishing course taught by 4X New York Times Bestselling Author, Tucker Max, along with Author, Charlie Hoehn.
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Entrepreneurship
Business
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All content for Scribe Book School is the property of Tucker Max and Charlie Hoehn and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The ultimate self-publishing course taught by 4X New York Times Bestselling Author, Tucker Max, along with Author, Charlie Hoehn.
Show more...
Entrepreneurship
Business
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How to Think About Book Marketing
Scribe Book School
17 minutes 8 seconds
4 years ago
How to Think About Book Marketing

The #1 question we get, both from current and prospective authors, is this:

“How should I approach book marketing once it’s published?”

In this episode, we will cover the basics of how we teach our authors to market their business books.

When you’re marketing a business book, the most important thing you can do is frame your thinking around three core tenets:

1. Your book is a marketing tool—not the thing you market
2. Book marketing is a long term process—not a single event
3. No one cares about your book—they only care what your book gets them

Click here to read Scribe's Ultimate Guide to Book Marketing.

Scribe Book School
The ultimate self-publishing course taught by 4X New York Times Bestselling Author, Tucker Max, along with Author, Charlie Hoehn.