Education is the starting block. As a buyer, you must find out what you like by taking yourself through the process of figuring it out, using data you have gathered yourself. Question what you read, understand all the variants, find all the alternatives and then as you do this, you will begin to find that passion within you start to form. As the passion forms, you will have confirmation of your genuine desire for this item. Conversely, after diving deep, and realising there is no passion to speak of, you might have just convinced yourself the item isn't for you; and that is ok!

This episode is also available as a blog post: https://screwdowncrown.wordpress.com/2021/03/31/watch-collectors-dont-buy-what-you-like/