This episode is also available as a blog post: https://screwdowncrown.wordpress.com/2021/04/19/the-dilution-effect/

I recently watched a TED Talk entitled "The counterintuitive way to be more persuasive" - the talk was about the Dilution Effect. In this talk, organizational psychologist Niro Sivanathan discusses this cognitive quirk that weakens our strongest cases, and he reveals why brevity is the true expressway to persuasion.