Pricing is something most service business owners struggle on.
In this episode, I discuss a framework for coming up with a grounded price you can confidently get behind.
Not just plucking a figure from thin air and getting derailed when you see someone charging less.
The Framework
1. The 'Goldilocks approach'
2. Considering the value and ROI for clients
3. Your business costs, salary requirements + hours you wish to work on client work
4. How long this service takes you
5. A benchmark from the market / competitors
Look at these figures to help guide the final price you land on.
A pricing tool you may find useful on pricing - My Energy Budget Calculator
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