In this episode, Kevin talks with the founder of Identity Mapping, Rocky Garza. Rocky went through a lot growing up and even undergoing therapy to get his life together, and all of that shaped him into what he is today. Let’s dive into his story and find out what makes him so amazing and unique.

Things you will learn in this episode:

• Growing up thinking that he has to prove his value

• Rocky talks about losing his scholarship (7:05)

• Being A Pastor And Side Hustling As A Photographer (9:15)

• How The Idea of Identity Mapping Started (11:45)

• Living a Protective and Reactive life

• Knowing yourself without the validation of anyone

• Having a positive impact in the world

• How To Make Use Of Your Value (23:23)

• Doing The Unscalable Thing

• Every Entrepreneurial Journey Needs Help (27:56)

• Getting help from a mastermind or counselor can elevate your business

• Rocky's Advice To Solopreneurs (33:00)

• Find people's life that you desire and learn from them.

• What is Identity Mapping? (38:35)

• What do you think about most?

• What do you spend the majority of your brainpower?

• What do you fear most?

• What's one thing in life you want to accomplish?

• How Rocky Views Failure (45:03)

• Ask for help

• Failure is the greatest opportunity to see ourselves clearly

• Which Is More Important Knowledge, Action, Relationships, or Luck, and Why? (47:10)

• Lightning Segment (50:39)

Tweetable Quotes: 

"Spend less time worrying about what somebody else thinks, and more time trying to figure out and understand who you are." - Rocky Garza

"Failure is the greatest opportunity to see ourselves clearly" - Rocky Garza

"You do not have the ability to do things by yourself for yourself in isolation. It will not flourish" - Rocky Garza

"I am who I am, Not what I'm doing" - Rocky Garza

"You don't have to love what you do in order to do what you love" - Kevin Mills

Resources mentioned in the episode:

• The Liturgists Podcast

• Grant Cordone

• Andy Frisella

You can connect with Rocky on Instagram and check out his LinkTree.

You can also visit his website at rockygarza.com to know more.

He’d love to connect with you.

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