45. Frost Prioleau on Empowering Local Businesses with CTV

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Screen Wars

Michael Beach

51 episodes

4 months ago

Laura Martin, Senior Entertainment & Internet Analyst at Needham & Company, joins Michael Beach to discuss the latest bull and bear cases in the TV sector and how networks are balancing profitability with the shift towards streaming. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

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Marketing

Business

45. Frost Prioleau on Empowering Local Businesses with CTV

Screen Wars

19 minutes

2 years ago

45. Frost Prioleau on Empowering Local Businesses with CTV

Frost Prioleau, CEO of Simpli.fi, joins Michael Beach to discuss the unique needs of local advertisers, the convergence of performance and branding in CTV, and the challenges of optimizing creative delivery and measurement. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup