43. Michael Bologna on Unlocking the Power of CTV Advertising

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Screen Wars

Michael Beach

51 episodes

4 months ago

Laura Martin, Senior Entertainment & Internet Analyst at Needham & Company, joins Michael Beach to discuss the latest bull and bear cases in the TV sector and how networks are balancing profitability with the shift towards streaming. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

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Marketing

Business

43. Michael Bologna on Unlocking the Power of CTV Advertising

Screen Wars

31 minutes

2 years ago

43. Michael Bologna on Unlocking the Power of CTV Advertising

Michael Bologna, Chief Accelerator of BrightLine, joins Michael Beach to discuss the challenges and opportunities in the connected TV advertising space, the importance of ad personalization, and the role of data in CTV advertising. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup