42. Steve Lanzano on TV Advertising in the Streaming Era

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Screen Wars

Michael Beach

51 episodes

4 months ago

Laura Martin, Senior Entertainment & Internet Analyst at Needham & Company, joins Michael Beach to discuss the latest bull and bear cases in the TV sector and how networks are balancing profitability with the shift towards streaming. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

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Marketing

Business

42. Steve Lanzano on TV Advertising in the Streaming Era

Screen Wars

26 minutes

2 years ago

42. Steve Lanzano on TV Advertising in the Streaming Era

Steve Lanzano, President & CEO of TVB, joins Michael Beach to discuss the impact of streaming services on traditional television networks, the trend towards original content, and the importance of innovation to stay competitive. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup