38. The Herald Group’s Todd Van Etten on Optimizing Media for Maximum Impact

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Screen Wars

Michael Beach

51 episodes

4 months ago

Laura Martin, Senior Entertainment & Internet Analyst at Needham & Company, joins Michael Beach to discuss the latest bull and bear cases in the TV sector and how networks are balancing profitability with the shift towards streaming. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup

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Marketing

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38. The Herald Group’s Todd Van Etten on Optimizing Media for Maximum Impact

Screen Wars

26 minutes

2 years ago

38. The Herald Group’s Todd Van Etten on Optimizing Media for Maximum Impact

Todd Van Etten, Chief Digital Strategist at Herald Group, shares the need for better tools to manage advertising campaigns and optimize media mix for maximum impact and provides insights into the challenges and opportunities of digital marketing in today's rapidly changing media landscape. Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup