“Do more with less.” Every marketer has heard it — and probably rolled their eyes. But on Scrappy ABM, Mason Cosby flips that phrase from frustration to fuel. Drawing from his experience generating $25 million in direct revenue — and leading a team responsible for over $100 million — Mason breaks down exactly how to turn limited resources into real growth.

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He exposes why overloaded task lists kill impact, how to identify what truly drives results, and the mindset shift needed to earn more resources by proving you can deliver greater results with fewer programs. This episode delivers a clear, repeatable framework for diagnosing what’s working, aligning programs to measurable goals, and building a marketing machine that sustains predictable growth.

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📌 What We Cover

• Why “do more with less” can actually accelerate your career, not kill it
• The six categories every B2B marketing program should fit into
• How to identify which initiatives actually drive business impact
• A practical sequence for getting buy-in when cutting underperforming work
• The difference between doing more and doing better
• The four core components of a successful marketing program — data, distribution, destination, and direction
• How to diagnose weak or missing areas that limit performance
• The compounding effect of doubling down on the 20% that drives 80% of results
• How consistent results create predictable pipeline and unlock more resources

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🔗 Resources Mentioned

• Scrappy ABM: Visit for more ABM tips and strategies.
• Connect with Mason Cosby on LinkedIn for a conversation about ABM.

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If you enjoyed today’s episode and found valuable insights for your business, be sure to subscribe to the Scrappy ABM podcast for more expert discussions. Don’t forget to leave a review and share this episode with your team or fellow marketers!