On this episode of the Scouting For Growth podcast, Sabine VdL talks to Laurna Castillo, Senior Vice President of Product at CSAA Insurance Group, a AAA insurer serving millions of customers across the western United States. Laurna has become a leading voice in reimagining how the insurance industry – and entire communities – can build resilience in the face of escalating wildfire risk. On this episode, Laurna will share her journey, lessons learned from the frontlines of growth, and actionable insights for listeners eager to drive meaningful impact in their own ventures. KEY TAKEAWAYS The AAA was originally an automobile association focussed on making cars safer with advocacy for seatbelts, for example. Without seatbelts car insurance would be more expensive making driving less accessible to the average person. It’s the same with wild fire, there a massive quantities of homes being lost every year and if we don’t have these solutions for less homes being burned down by wild fire, it’s going to be less accessible for the average consumer to live in places like California. Knowing where to start was our biggest challenge, but picking a direction and sticking with it, and recognising all the different facets that need progressing, we leant in when we recognised those. We’ve learned that people are overwhelmed. There’s so much information out there, if you speak to your neighbour you might get one thing, if you speak to your local fire-chief you might get another. That was reinforced in our community engagements, as was the fact that trusted voices matter; people are most likely to trust the motivations of people they know rather than insurance companies.  We’ve been leaning into this problem with this mindset for over a decade and it’s becoming more of a strategic focus and imperative for us because of the increase in really large fires that are affecting a lot of properties. One of the most important issues is where to start, in terms of mitigation. The 0-5 foot ignition zone is the single most important factor. Te next is scalability, we need to rally around and give common standards and similar messages, that will help homeowners receive clear, consistent guidance. BEST MOMENTS  ‘Do the next, best, right thing that’s in front of you. If you keep doing that, eventually it builds up into a system of change and collective progress.’  ‘I cannot emphasise enough how important partnerships are to this problem. They extend reach.’ ‘The easiest way to have a wild fire resilient home is to build one, building one that’s not resilient and trying to retrofit it is less optimal and not as easy.’ ‘The single most important thing is clearing flammable material (fences, overhanging trees and bushes) from a 0-5 foot zone from the house.’ ABOUT THE GUESTS Laurna Castillo is a forward-thinking leader and passionate advocate for innovation and sustainable growth. With a dynamic background spanning entrepreneurship, community development, and strategic leadership, Laurna has dedicated her career to empowering organizations and individuals to unlock their full potential. LinkedIn ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. Twitter LinkedIn Instagram Facebook  TikTok Email Website This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/