As the guiding season comes to a close, and we swap whisper systems for

microphones, guidebooks for Google, we use the first couple of episodes of our new

series to reflect on the changing face of tourism in Scotland. In Episode 1 we

consider the importance of tourism to the Scottish economy, the devastating impact

of the Covid pandemic, and the bounce back that we’re now experiencing. We

consider the challenges of success and the move towards a greener, more

sustainable tourism sector for the future. As always there will be plenty of stories and

anecdotes from our travels throughout Scotland.