When cash is tight, most business owners rush to one of two corners: “We need more sales!” or “We need to cut expenses!” But the truth? It’s both, and it always has been. In this episode, we’re unpacking: Why cash flow problems are often strategy problems in disguiseHow to use what you already have to generate salesWhy cutting costs without a sales plan is just slow deathAnd how real financial control comes from knowing your levers and pulling the right ones at the right timeLet’s talk about ...
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When cash is tight, most business owners rush to one of two corners: “We need more sales!” or “We need to cut expenses!” But the truth? It’s both, and it always has been. In this episode, we’re unpacking: Why cash flow problems are often strategy problems in disguiseHow to use what you already have to generate salesWhy cutting costs without a sales plan is just slow deathAnd how real financial control comes from knowing your levers and pulling the right ones at the right timeLet’s talk about ...
The word “tariff” might be factual—but it’s also fear-inducing. In this episode, we break down how to market effectively in a landscape where costs are ever changing, but your relationship with the customer still has to come first. We talk about: Why “tariff” shouldn't lead your messagingHow to build trust instead of panicThe importance of focusing your marketing on what you do haveAnd how strong storytelling can keep customers loyal through volatilityThis is a playbook for staying grounded, ...
Scotch Club
When cash is tight, most business owners rush to one of two corners: “We need more sales!” or “We need to cut expenses!” But the truth? It’s both, and it always has been. In this episode, we’re unpacking: Why cash flow problems are often strategy problems in disguiseHow to use what you already have to generate salesWhy cutting costs without a sales plan is just slow deathAnd how real financial control comes from knowing your levers and pulling the right ones at the right timeLet’s talk about ...
