When cash is tight, most business owners rush to one of two corners: “We need more sales!” or “We need to cut expenses!” But the truth? It’s both, and it always has been. In this episode, we’re unpacking: Why cash flow problems are often strategy problems in disguiseHow to use what you already have to generate salesWhy cutting costs without a sales plan is just slow deathAnd how real financial control comes from knowing your levers and pulling the right ones at the right timeLet’s talk about ...
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When cash is tight, most business owners rush to one of two corners: “We need more sales!” or “We need to cut expenses!” But the truth? It’s both, and it always has been. In this episode, we’re unpacking: Why cash flow problems are often strategy problems in disguiseHow to use what you already have to generate salesWhy cutting costs without a sales plan is just slow deathAnd how real financial control comes from knowing your levers and pulling the right ones at the right timeLet’s talk about ...
In this first episode of our Anti-Influencer series, we’re taking a hard look at the influencer culture and its impact on business marketing. When I started consulting, I was all in on social media, but as things evolved, so did our strategies. The constant need to be "on" started to feel invasive—especially when it meant filming in my own home. I found real value in focusing on one-on-one client time, diving into challenging projects, and honing our approach during those formative years. In ...
Scotch Club
When cash is tight, most business owners rush to one of two corners: “We need more sales!” or “We need to cut expenses!” But the truth? It’s both, and it always has been. In this episode, we’re unpacking: Why cash flow problems are often strategy problems in disguiseHow to use what you already have to generate salesWhy cutting costs without a sales plan is just slow deathAnd how real financial control comes from knowing your levers and pulling the right ones at the right timeLet’s talk about ...
