In this SCORRCAST episode, Alec talks with Roger Boutin, VP of Marketing at Caidya, about how great marketing endures even as technology evolves. Roger shares insights on what truly drives impact in life sciences marketing, why the fundamentals still matter, and how to adapt new tools without losing strategic focus.
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In this SCORRCAST episode, Alec talks with Roger Boutin, VP of Marketing at Caidya, about how great marketing endures even as technology evolves. Roger shares insights on what truly drives impact in life sciences marketing, why the fundamentals still matter, and how to adapt new tools without losing strategic focus.
Story | Where Video Leads, Brands Follow [Video Podcast]
SCORRCAST
44 minutes
5 months ago
Story | Where Video Leads, Brands Follow [Video Podcast]
In this episode of The SCORRCAST, Braeden Tyma dives into how video storytelling can lead to brand strategy and lead generation. Discover how powerful visuals, authentic narratives, and intentional production drive connection, boost engagement, and shape brand identity in today’s digital landscape.
SCORRCAST
In this SCORRCAST episode, Alec talks with Roger Boutin, VP of Marketing at Caidya, about how great marketing endures even as technology evolves. Roger shares insights on what truly drives impact in life sciences marketing, why the fundamentals still matter, and how to adapt new tools without losing strategic focus.
