In this SCORRCAST episode, Alec talks with Roger Boutin, VP of Marketing at Caidya, about how great marketing endures even as technology evolves. Roger shares insights on what truly drives impact in life sciences marketing, why the fundamentals still matter, and how to adapt new tools without losing strategic focus.
All content for SCORRCAST is the property of SCORR Marketing and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this SCORRCAST episode, Alec talks with Roger Boutin, VP of Marketing at Caidya, about how great marketing endures even as technology evolves. Roger shares insights on what truly drives impact in life sciences marketing, why the fundamentals still matter, and how to adapt new tools without losing strategic focus.
Perspective | How Optimism, Curiosity & Discomfort Fuel Growth
SCORRCAST
36 minutes
6 months ago
Perspective | How Optimism, Curiosity & Discomfort Fuel Growth
How do optimism, curiosity, and stepping outside your comfort zone drive success? Joshua Webber joins The SCORRCAST to share insights on embracing challenges, adapting to change, and unlocking new opportunities. Learn how shifting your mindset can fuel growth, inspire innovation, and build resilience in both life and business. Tune in for strategies that turn discomfort into a catalyst for progress.
SCORRCAST
In this SCORRCAST episode, Alec talks with Roger Boutin, VP of Marketing at Caidya, about how great marketing endures even as technology evolves. Roger shares insights on what truly drives impact in life sciences marketing, why the fundamentals still matter, and how to adapt new tools without losing strategic focus.
