In this SCORRCAST episode, Alec talks with Roger Boutin, VP of Marketing at Caidya, about how great marketing endures even as technology evolves. Roger shares insights on what truly drives impact in life sciences marketing, why the fundamentals still matter, and how to adapt new tools without losing strategic focus.
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In this SCORRCAST episode, Alec talks with Roger Boutin, VP of Marketing at Caidya, about how great marketing endures even as technology evolves. Roger shares insights on what truly drives impact in life sciences marketing, why the fundamentals still matter, and how to adapt new tools without losing strategic focus.
Bold | Breaking the Static in Life Science Creativity
SCORRCAST
50 minutes
4 months ago
Bold | Breaking the Static in Life Science Creativity
In this SCORRCAST episode, Elizabeth Chabe of High Touch Group shares how life science brands can break free from the creative 'safe zone.' Learn how constraint drives innovation, why bold design matters, and how to turn strategy into standout storytelling.
SCORRCAST
In this SCORRCAST episode, Alec talks with Roger Boutin, VP of Marketing at Caidya, about how great marketing endures even as technology evolves. Roger shares insights on what truly drives impact in life sciences marketing, why the fundamentals still matter, and how to adapt new tools without losing strategic focus.
