
Scoreboard Live at the MCG – Sports Tech Conference Special - Ben Simpson
Recorded live from the iconic Melbourne Cricket Ground, this special episode of Scoreboard dives into the intersection of sport, business, and innovation at the Sports Tech Conference powered by STWS
Ben Simpson (Director of Special Projects & Sports Innovation, PSG) explains how PSG Labs works across ticketing, fan engagement, content and performance, and why real innovation is as much about culture and patience as it is about tech. He also gives a clear warning about using AI without mature, structured data. Smart, pragmatic and surprising.
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