Is the juice worth the squeeze? Co-hosts Tom Nixon and Marc Trail are joined by Beatrice Wolnerman of Bea’s Squeeze and Bea’s Detroit to discuss a unique marketing “gimmick” that turned into a growing beverage brand, shared workspace and merchandising company. Listen to learn her lessons, hear about the importance of mentorship, and incorporate some of Bea’s innovative thinking into your strategic planning and vision.

Discussion points:

• Why it took until adulthood to open a lemonade stand
  
• What makes Bea’s lemonade stand so special
  
• Serendipity of one business opportunity leading to another
  
• Implementing new business concepts in a rapidly changing environment
  
• Why entrepreneurs need to make lemonade out of lemons, regardless of industry
  
• Question of the Day: How, why and when to incorporate e-commerce into your business strategy
  

References and Resources:

• Visit Bea's Squeeze Website
  
• Bea's Squeeze on Facebook
  
• Bea's Squeeze on LinkedIn
  
• Bea's Squeeze on Instagram
  
• Visit Bea's Detroit Website
  
• Bea's Detroit on Facebook 
  
• Bea's Detroit on LinkedIn
  
• Bea's Detroit on Instagram 
  
• Take at look at ORRI Corp
  
• Interested in becoming a mentor? Start here!
  
• Visit our Facebook page, and follow us on LinkedIn
  
• Connect with Armando,  Tom and Marc on LinkedIn
  
• Theme music:
  Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com
  Music promoted by https://www.free-stock-music.com
  Creative Commons Attribution-ShareAlike 3.0 Unported
  https://creativecommons.org/licenses/by-sa/3.0/deed.en_US