Despite decades of awareness about gender equality, a persistent pleasure gap remains between women and men in sexual encounters, with women experiencing significantly fewer orgasms and less sexual pleasure. It is important to note that this gender difference exists primarily in contexts where women have sex with men, while women who have sex with women tend to experience more orgasms and sexual pleasure. Since the gendered pleasure gap cannot be explained by biological factors, researchers continue investigating hidden sociocultural forces that perpetuate this inequality. Two complementary studies from Tanja Oschatz at Johannes Gutenberg University and her colleagues reveal previously overlooked contributors to this gap: women's performance of sexual emotional labor in intimate relationships and biased media representations of sexual pleasure.