Swiftonomics: Cultivating Fierce Loyalty, Brand and Community Building Strategies with Amanda Halle

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scintillations

28 episodes

21 hours ago

Hot takes on what's now and what's next in the business of branding, consumers, and culture.

Marketing

Business

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Hot takes on what's now and what's next in the business of branding, consumers, and culture.

Marketing

Business

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Swiftonomics: Cultivating Fierce Loyalty, Brand and Community Building Strategies with Amanda Halle

scintillations

25 minutes 42 seconds

1 year ago

Swiftonomics: Cultivating Fierce Loyalty, Brand and Community Building Strategies with Amanda Halle

How does Taylor Swift's magnetic force create a legion of unwavering fans, and what can this teach us about brand loyalty in our own lives and businesses? Join me, Erika, as I engage in a captivating conversation with HR and leadership development consultant Amanda Halle, dissecting the essence of true loyalty that resonates beyond the glitz of stardom. We dive into the heart of Swift's connection with her fans, the Swifties, and unveil how her genuine approach to relationships is a cornerstone of her brand's success. As we share tales from both her personal and professional realms, we uncover the power of community and its role in upholding an empire.

This season kicks off with a look at the parallels between Swift's fan dedication and the fundamental need for a supportive network in the professional world, particularly within HR. Reflecting on my journey of building a network of peers in the tech industry, I reveal how these connections have blossomed into friendships that mirror the loyalty of Swifties. We discuss how authenticity and honest emotional bonds are critical in creating loyalty that outshines fleeting trends. Whether you're a Swiftie at heart or simply intrigued by the mechanics of loyalty in the modern world, this episode offers insights into nurturing unwavering support and respect within any community or brand.

--------- EPISODE KEYWORDS ---------

Brand Loyalty, Taylor Swift, Swifties, Personal Connections, HR, Leadership Development, Community, Authenticity, Emotional Investment, Supportive Network, Celebrity, Professional, Mutual Respect, Caring, Outstanding Experiences, Loyalty, Disloyalty, Entertainment Industry, Public Figures, Authentic Voice, Relatable Moments, Customer, Commitment, Ethos

ABOUT AMANDA:

Amanda Halle has built, operated, consulted, and advised over 50 diverse companies from startups to multinational corporations. In 2021, drawing from her extensive background in HR/People leadership and tech, she founded Mindful Growth Partners, a forward-thinking consultancy dedicated to empowering businesses through fractional HR support, leadership development, and HR and AI advisory. Amanda’s mission is to transform individuals, teams, and organizations into future-ready, adaptive systems that thrive amidst constant change. Amanda is a proud NJ native (with a greenish thumb), step-mom to 3 boys, dog mom, avid fitness enthusiast, and AI nerd.

https://www.linkedin.com/in/amanda-halle/

https://www.mindfulgrowthpartners.com/

ABOUT ERIKA: