We challenge the false confidence of generic jury data and show how venue-specific psychographics, behavioral science, and calibrated AI deliver sharper voir dire, stronger narratives, and better outcomes for plaintiffs. We also unpack confirmation bias, defensive attribution, and hindsight bias with practical ways to neutralize them. • the danger of national averages and convenience samples • how local culture and venue history shape damages attitudes • why demographics mislead and psychogr...
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We challenge the false confidence of generic jury data and show how venue-specific psychographics, behavioral science, and calibrated AI deliver sharper voir dire, stronger narratives, and better outcomes for plaintiffs. We also unpack confirmation bias, defensive attribution, and hindsight bias with practical ways to neutralize them. • the danger of national averages and convenience samples • how local culture and venue history shape damages attitudes • why demographics mislead and psychogr...
Witness Credibility: The Overlooked Heart of Civil Litigation
Science of Justice
30 minutes
3 months ago
Witness Credibility: The Overlooked Heart of Civil Litigation
Witness credibility is the cornerstone of civil plaintiff law, with victory hinging not just on facts but on whether jurors believe testimony. Even truthful testimony can fail if poorly delivered, creating a gap between witness statements and jury reception. • Understanding juror perception is fundamental as jurors bring biases and use cognitive shortcuts when evaluating witnesses • Neuroeconomics reveals how brain mechanisms affect decision-making, explaining why jurors may not follow purel...
Science of Justice
We challenge the false confidence of generic jury data and show how venue-specific psychographics, behavioral science, and calibrated AI deliver sharper voir dire, stronger narratives, and better outcomes for plaintiffs. We also unpack confirmation bias, defensive attribution, and hindsight bias with practical ways to neutralize them. • the danger of national averages and convenience samples • how local culture and venue history shape damages attitudes • why demographics mislead and psychogr...
