We challenge the false confidence of generic jury data and show how venue-specific psychographics, behavioral science, and calibrated AI deliver sharper voir dire, stronger narratives, and better outcomes for plaintiffs. We also unpack confirmation bias, defensive attribution, and hindsight bias with practical ways to neutralize them. • the danger of national averages and convenience samples • how local culture and venue history shape damages attitudes • why demographics mislead and psychogr...
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We challenge the false confidence of generic jury data and show how venue-specific psychographics, behavioral science, and calibrated AI deliver sharper voir dire, stronger narratives, and better outcomes for plaintiffs. We also unpack confirmation bias, defensive attribution, and hindsight bias with practical ways to neutralize them. • the danger of national averages and convenience samples • how local culture and venue history shape damages attitudes • why demographics mislead and psychogr...
When Bad Data Hurts Good Cases: A Wake-up Call for Trial Teams
Science of Justice
49 minutes
2 months ago
When Bad Data Hurts Good Cases: A Wake-up Call for Trial Teams
Data strategy has transformed from a strategic edge to a fundamental professional duty for civil plaintiff trial teams, requiring a deep understanding of data quality, governance, and proactive bias avoidance to fulfill ethical obligations. The rapid evolution of predictive legal technology demands attorneys develop new competencies to prevent strategic missteps and potential malpractice while pursuing justice for their clients. • The "data deluge" has created both opportunities and risks as...
Science of Justice
We challenge the false confidence of generic jury data and show how venue-specific psychographics, behavioral science, and calibrated AI deliver sharper voir dire, stronger narratives, and better outcomes for plaintiffs. We also unpack confirmation bias, defensive attribution, and hindsight bias with practical ways to neutralize them. • the danger of national averages and convenience samples • how local culture and venue history shape damages attitudes • why demographics mislead and psychogr...
