We challenge the false confidence of generic jury data and show how venue-specific psychographics, behavioral science, and calibrated AI deliver sharper voir dire, stronger narratives, and better outcomes for plaintiffs. We also unpack confirmation bias, defensive attribution, and hindsight bias with practical ways to neutralize them. • the danger of national averages and convenience samples • how local culture and venue history shape damages attitudes • why demographics mislead and psychogr...
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We challenge the false confidence of generic jury data and show how venue-specific psychographics, behavioral science, and calibrated AI deliver sharper voir dire, stronger narratives, and better outcomes for plaintiffs. We also unpack confirmation bias, defensive attribution, and hindsight bias with practical ways to neutralize them. • the danger of national averages and convenience samples • how local culture and venue history shape damages attitudes • why demographics mislead and psychogr...
The verdict isn't just about the evidence; it starts with the jury. Explore the surprising impact of jury selection and the subtle yet powerful role of bias in shaping trial outcomes. Discover how confirmation bias, the Dunning-Krueger effect, and other psychological factors can influence juror perceptions. We'll examine how lawyers strive to uncover hidden biases and the challenges of media influence. From open-ended questions to scientific jury analysis, we'll reveal the strategies beh...
Science of Justice
We challenge the false confidence of generic jury data and show how venue-specific psychographics, behavioral science, and calibrated AI deliver sharper voir dire, stronger narratives, and better outcomes for plaintiffs. We also unpack confirmation bias, defensive attribution, and hindsight bias with practical ways to neutralize them. • the danger of national averages and convenience samples • how local culture and venue history shape damages attitudes • why demographics mislead and psychogr...