We challenge the false confidence of generic jury data and show how venue-specific psychographics, behavioral science, and calibrated AI deliver sharper voir dire, stronger narratives, and better outcomes for plaintiffs. We also unpack confirmation bias, defensive attribution, and hindsight bias with practical ways to neutralize them. • the danger of national averages and convenience samples • how local culture and venue history shape damages attitudes • why demographics mislead and psychogr...
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We challenge the false confidence of generic jury data and show how venue-specific psychographics, behavioral science, and calibrated AI deliver sharper voir dire, stronger narratives, and better outcomes for plaintiffs. We also unpack confirmation bias, defensive attribution, and hindsight bias with practical ways to neutralize them. • the danger of national averages and convenience samples • how local culture and venue history shape damages attitudes • why demographics mislead and psychogr...
This episode delves into the groundbreaking use of AI personas in understanding human behavior, particularly within civil litigation. We explore how machine-intelligent personas can provide data-driven insights into juror reactions, witness credibility, and case strategy. Discover real-world examples with the scientific basis behind AI's ability to predict human responses, as demonstrated by studies. We also discuss practical applications for legal professionals, including tools like JuryAnal...
Science of Justice
We challenge the false confidence of generic jury data and show how venue-specific psychographics, behavioral science, and calibrated AI deliver sharper voir dire, stronger narratives, and better outcomes for plaintiffs. We also unpack confirmation bias, defensive attribution, and hindsight bias with practical ways to neutralize them. • the danger of national averages and convenience samples • how local culture and venue history shape damages attitudes • why demographics mislead and psychogr...
