We challenge the false confidence of generic jury data and show how venue-specific psychographics, behavioral science, and calibrated AI deliver sharper voir dire, stronger narratives, and better outcomes for plaintiffs. We also unpack confirmation bias, defensive attribution, and hindsight bias with practical ways to neutralize them. • the danger of national averages and convenience samples • how local culture and venue history shape damages attitudes • why demographics mislead and psychogr...
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We challenge the false confidence of generic jury data and show how venue-specific psychographics, behavioral science, and calibrated AI deliver sharper voir dire, stronger narratives, and better outcomes for plaintiffs. We also unpack confirmation bias, defensive attribution, and hindsight bias with practical ways to neutralize them. • the danger of national averages and convenience samples • how local culture and venue history shape damages attitudes • why demographics mislead and psychogr...
$3 Billion Win: The Juror Data That Changed Everything
Science of Justice
11 minutes
6 months ago
$3 Billion Win: The Juror Data That Changed Everything
A $3.08 billion jury award. High-stakes trial. No room for error. In this episode, we unpack how real-time SJQ analysis and social profiling uncovered hidden juror bias before voir dire began. Learn how data helped the trial team strike smarter, spot risk faster, and gain the confidence to frame their case precisely. This is the wake-up call if you’re still relying on instinct in jury selection. Send us a text https://scienceofjustice.com/
Science of Justice
We challenge the false confidence of generic jury data and show how venue-specific psychographics, behavioral science, and calibrated AI deliver sharper voir dire, stronger narratives, and better outcomes for plaintiffs. We also unpack confirmation bias, defensive attribution, and hindsight bias with practical ways to neutralize them. • the danger of national averages and convenience samples • how local culture and venue history shape damages attitudes • why demographics mislead and psychogr...
