Whenever you google “growth hacking”, you might find some vague articles on barely legal marketing tactics that could, at best, provide you with some annoyed customers. At worst, you can get legal consequences and losing the entire audience you were building for years. Is growth hacking dead, then? What does scientists have to say about it? In this episode, I'm covering some scientific articles that let me call myself an aspiring growth hacker with pride! You will learn: ➡ What growth hacking really is (according to scientists, that always need to call things right) ➡ What is the process of growth hacking done right ➡ What are some succesfull growth hacking tactics you can employ in your marketing plan The amount of inspiration per minute is more than satisfying and I still wasn't able to cover all I have learned from this literature review! If you aspire to become a growth hacker after listening—make sure to take a look at the original articles that were covered in this episode!