If you want to start designing your content to bring more clients to your business, or you are searching ways to make your content bring better results – this episode is for you 🔥 Nowadays, B2B sellers create digital content that leads potential clients to interact with their company. It's important considering the growing importance of the Internet to B2B customer purchasing decisions. Referring to content marketing we prepared a summary of the most valuable and ready-to-use outcomes in a digestible list of tips. Thanks for this episode you will learn about: 👉🏼 the organizational processes for developing valuable and timely content to meet customer needs 👉🏼 how to integrate content marketing with B2B selling processes 👉🏼 the use of marketing automation to generate high-quality sales 👉🏼 how to generate high-quality sales leads through behavioral targeting and content personalization 👉🏼 the organizational processes that support content marketing 👉🏼 how content marketing can be combined with B2B selling processes via marketing automation