In this episode of the Science Communication Accelerator Podcast, host Julius Wesche speaks with Dr. Julie Bayley about her book "Creating Meaningful Impact." Dr. Bayley discusses the importance of research impact and the need for researchers to focus on what truly counts, rather than just counting publications and citations. She introduces the concept of "Impact Literacy," the ability to understand and evaluate the impact of research, and provides eight points for building an impact literacy mindset. These points include chasing meaning over unicorns, working out what your research powers up, and thinking directionally, among others. Listen to the episode to gain a deeper understanding of research impact and how to make a meaningful impact with your work.

And if you did not know who the Jessica Fletcher and who Goldilocks are then you will know it after this episode.

You can find Julie on LinkedIN and Twitter or on her university page at Lincoln university. 

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The  Science Communication Accelerator Podcast aims to empower scientists,  universities, and research organizations to engage publicly  and share   more science on social media. To do so, the podcast aims to create   a knowledge hub for digital science communication by publishing  engaging  and inspiring episodes with experts in the field of  social media and science communication. Please reach out if you are  looking for a sparring partner to create your  organizational communication or branding strategy (julius@scicomx.com).  You find me also on Twitter, on LinkedIn, and on Instagram.