Once you decided on the why and with whom you want to communicate your science, you will need a system that helps you create content efficiently over time. One system that you can use is the CCM systems introduced and championed by Emilia Miller (aka. Emilia.Loves.Science). Emilia suggest that first one need to conceptualize content, then it needs to be created and then the output needs to be monitored. In this episode Emilia introduces us to the intricacies of the content creating process and how her system can help us overcoming them.    --- The  Science Communication Accelerator Podcast aims to empower  scientists,  universities, and research organizations to engage publicly  and share more science on social media. To do so, the podcast aims to  create a knowledge hub for digital science communication by publishing  engaging  and inspiring episodes with experts in the field of  social media and  science communication. Please reach out if you are  looking for a  sparring partner to create your organizational  communication or branding  strategy (julius@scicomx.com). You find me  also on Twitter, on LinkedIn, and on Instagram.