Gen Z in Hospitality: What Hotels Must Change to Survive Are hotels still built for a generation that’s already left the chat? In this eye-opening conversation, hospitality educator Mauricio Schüler talks with Benoît Vancauwenberghe, a marketing strategist and generational expert who has spent 20 years helping global brands understand youth culture. Together, they unpack why Gen Z looks at work—and travel—so differently, and why most hotel structures, hierarchies, and training models feel lik...