Hustlers and side hustlers get misunderstood all the time—labeled as “too much,” “weird,” or “scatterbrained.” But nothing could be further from the truth. In fact, side hustles are the ultimate form of personal branding and grit—something I deeply respect, especially since this podcast started as one.
Chaim Portal, aka DJ CP, is the embodiment of relentless hustle. By day, he works in his 9-5; by night, he’s spinning sets and growing Mideast Clothing, a brand that’s unapologetically Jewish with serious emunah (faith) and unmatched energy.
In this episode, we dive into what it really means to build a personal brand and a clothing brand that’s stylish, meaningful, and proudly Jewish—ready for the gym, a simcha, or the club. Chaim shares how his Jewish identity drives everything he does and why staying busy isn’t just a habit—it’s a calling.
If you’re into fashion, music, or building your own side hustle and personal brand, this one’s for you.
USE CODE “ISRAEL” TO GET 20% OFF YOUR ORDER: https://shopmideast.com/
BOOK CHAIM FOR YOUR NEXT EVENT: https://djcpevents.com/?fbclid=PAZXh0bgNhZW0CMTEAAae-6z0OMxqYAZfJDhQ5ZqsYbObI-XCaQzs54ROIOS4CQ6g75hxwBcWgJyr8-w_aem_IEM3k1omMNinqkdcR96Buw
Summary:
00:00 Introduction to the Hustle Culture
05:12 Finding Meaning in Life
10:49 The Journey of a DJ
28:55 Reimagining Classic Games
36:42 The Significance of the Name 'Mideast'
49:12 The Leap of Faith in Entrepreneurship
55:39 Outro.MP3
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