Being funny is easy—everyone cracks a joke once in a while. But having real shtick? The kind that’s sharp, consistent, and keeps people coming back for more? That takes serious talent. And in this episode of Schmoozing Time, I sit down with someone who’s mastered it.
Julie Rothschild Levi is a fearless, funny, and refreshingly honest content creator who’s built a platform around finding humor in life’s chaos. From growing up in Minnesota to building a life in Israel, Julie opens up about how comedy became her lifeline. We talk about her experiences as a medical clown, the development of her unforgettable characters, and how she uses laughter to process everything from culture shock to motherhood. She also shares how she’s turning her signature humor into something tangible—building a merch line that lets her audience wear the jokes they love.
Julie Rothschild Levi is a content creator with a gift for capturing the quirks of Israeli life and Jewish identity through her hilarious sketches. With over 40K+ across social media platforms, she’s best known for her spot-on impressions of Israelis and her ability to turn everyday moments into comedy gold. Julie brings a unique voice that reminds us of the power of humor to connect, heal, and uplift.
CHECK OUT JULIE’S CONTENT: https://www.instagram.com/julieshtick/?hl=en
Summary:
00:00 Introduction to Julie Rothschild-Levy
03:07 Julie’s Journey from Minnesota to Israel
07:38 The Evolution of Jewish Identity
12:21 Comedy as a Tool for Connection
17:21 Exploring Israeli Culture through Humor
23:23 Character Development and Alter Egos
28:26 The Impact of Rabin's Assassination
29:27 Shifting Content Focus Post-October 7th
31:21 Finding Humor in Everyday Life
34:49 Cultural Differences and Humor
36:33 The Role of Laughter in Coping with Stress
39:48 The Power of Medical Clowning
41:56 Finding Meaning Through Humor
44:44 Launching a Clothing Brand: Shticky
49:45 Combining Humor with Philanthropy
51:59 Dreams of a One-Woman Show