Left and right brainers are often pitted against each other but here they’ll be given the time and space to collaborate. So strip away the day and step into the steam, it’s time to open up your pores and perspectives for a truly immersive, imaginative, and information-rich experience that’ll leave you refreshed and ready for whatever life throws at you next. Welcome to Schauer Thoughts, hosted by comedian and student-of-the-world Sarah Schauer!
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Left and right brainers are often pitted against each other but here they’ll be given the time and space to collaborate. So strip away the day and step into the steam, it’s time to open up your pores and perspectives for a truly immersive, imaginative, and information-rich experience that’ll leave you refreshed and ready for whatever life throws at you next. Welcome to Schauer Thoughts, hosted by comedian and student-of-the-world Sarah Schauer!
For advertising opportunities please email PodcastPartnerships@Studio71us.com
We wanna make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4
Privacy Policy: https://www.studio71.com/terms-and-conditions-use/#Privacy%20Policy
Let’s Breakdown the Matt Rife, E.L.F. Cosmetics “Rage Bait” CamPAIN
Schauer Thoughts
1 hour 6 minutes
2 months ago
Let’s Breakdown the Matt Rife, E.L.F. Cosmetics “Rage Bait” CamPAIN
This week we’re getting into the psychology, strategy, and *alleged* manipulation tactics of E.L.F. Cosmetic’s latest beauty campaign featuring *womp womp* Matt Rife. Come bare faced or use a good setting spray because the communal Schauer is hot this week and methods to conceal will be tested and removed.
My Substack: https://substack.com/@sarahschauer?utm_source=user-menu
Resources:Flow - Mihaly Csikszemtmihalyi
The Science of Revenge - James Kimmel, Jr. JD
How Emotions Are Made - Lisa Feldman Barrett
Between Us: How Cultures Create Emotions - Batja Mesquita
Lying: Moral Choice in Public and Private Life - Sissela Bok
Bargaining for Advantage: Negotiation Strategies for Reasonable People - G. Richard Shell
Why It’s So Hard to Ask for Help
https://www.psychologytoday.com/us/blog/passion/202308/why-its-so-hard-to-ask-for-help
Exclusive: The Story Behind ELF’s Controversial Matt Rife Campaign
https://www.businessoffashion.com/articles/beauty/exclusive-the-story-behind-elfs-controversial-matt-rife-campaign/
Paltering
https://en.wikipedia.org/wiki/Paltering
Evidence of paltering
https://www.businessoffashion.com/articles/beauty/exclusive-the-story-behind-elfs-controversial-matt-rife-campaign/
Who does nostalgia speak to?
https://www.kantar.com/inspiration/advertising-media/take-me-back-the-power-of-nostalgia-in-advertising
Elf Cosmetics Puts Beauty Prices on Trial After Raising Its Own
https://www.adweek.com/brand-marketing/elf-cosmetics-puts-beauty-prices-on-trial-after-raising-its-own/
ELF Beauty Announces Definitive Agreement to Acquire rhode in $1 Billion Deal
https://www.businesswire.com/news/home/20250528613364/en/e.l.f.-Beauty-Announces-Definitive-Agreement-to-Acquire-rhode-in-%241-Billion-Deal
Jester’s Privilege
https://ludwig.guru/blog/the-jesters-privilege-or-the-power-of-being-unheard/
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Schauer Thoughts
Left and right brainers are often pitted against each other but here they’ll be given the time and space to collaborate. So strip away the day and step into the steam, it’s time to open up your pores and perspectives for a truly immersive, imaginative, and information-rich experience that’ll leave you refreshed and ready for whatever life throws at you next. Welcome to Schauer Thoughts, hosted by comedian and student-of-the-world Sarah Schauer!
For advertising opportunities please email PodcastPartnerships@Studio71us.com
We wanna make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4
Privacy Policy: https://www.studio71.com/terms-and-conditions-use/#Privacy%20Policy