After selling Depop to Etsy for $1.6 billion in 2021, Simon Beckerman took on a new challenge, to fix the food industry.
With his dedicated team, including Community and Partnerships Manager, Sam Wong, DELLI set out to champion small independent food & drink makers, providing them with a means to sell their products.
We spoke with Simon and Sam to uncover how DELLI is leading the charge in reshaping the broken food industry, why Simon believes DELLI will be more successful than his previous venture, Depop, and how they’re creating a community of foodies turned friends along the way.
Timestamps
(00:00:00 Intro
(00:02:15) What is DELLI?
(00:05:17) Sam’s Intro to DELLI
(00:07:29) The Importance of Storytelling
(00:12:09) Where Did The Idea of DELLI Come From?
(00:15:23) Overcoming Problems In Business
(00:21:15) Food is the New Fashion
(00:22:38) The influence of Depop
(00:24:09 Relatability with DELLI Makers
(00:29:03) Discovering New Food on DELLI
(00:31:16) What Will Supermarkets Look Like in 10 Years?
(00:35:10) Moving Away From Alcohol
(00:40:02) Staying Authentic
(00:42:15) How to Build a Community
(00:43:24) Creating a Healthy Work Environment
(00:44:36) “We Don’t Follow, We Create”
(00:46:27) Understanding What’s Happening In Culture
(00:48:14) Importance of Content Creators
(00:54:03) Brands Using Slogans
(00:55:53) Going Viral
(01:00:18) DELLI’s Photography
(01:02:04) Outro