Scandinavian MIND is a magazine and a platform covering the intersection of lifestyle and technology. We believe that convergence of different fields is the way forward for technology, fashion, design, mobility, entertainment, gaming, and other industries.
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Scandinavian MIND is a magazine and a platform covering the intersection of lifestyle and technology. We believe that convergence of different fields is the way forward for technology, fashion, design, mobility, entertainment, gaming, and other industries.
Sign up to our newsletter here.
Hosted on Acast. See acast.com/privacy for more information.
We speak with Oskar Rundqvist, co-founder and CEO of eComID, about the shift from search-and-filter to conversational discovery, why “the interface becomes the store,” and how brands can retain data, loyalty, and margins with on-site AI agents.
AI is changing how people shop. With large language models introducing in-feed browsing and even checkout, customer journeys risk completing off-site. eComID’s response is to bring conversational discovery onto brand domains and connect first-party signals across a network of retailers, blending size/fit intelligence to cut returns and improve trust.
In this episode, Rundqvist explains why the classic search bar is “on borrowed time,” how cross-brand data can create a shopper “passport,” and why fully agentic purchasing makes sense for staples but not for style-led fashion.
With: Konrad Olsson, Editor-in-Chief and Founder, Scandinavian MIND
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Scandinavian MIND is a media platform and consultancy operating at the intersection of lifestyle industries and tech.
Sign up for our newsletter:
www.scandinavianmind.com/newsletters
Hosted on Acast. See acast.com/privacy for more information.