Fashion marketing gets crushed by AI (with Erik Wikander)

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Scandinavian MIND

234 episodes

6 days ago

Scandinavian MIND is a magazine and a platform covering the intersection of lifestyle and technology. We believe that convergence of different fields is the way forward for technology, fashion, design, mobility, entertainment, gaming, and other industries.

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All content for Scandinavian MIND is the property of Scandinavian MIND and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Technology

Business,

Science

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Fashion marketing gets crushed by AI (with Erik Wikander)

Scandinavian MIND

48 minutes 34 seconds

9 months ago

Fashion marketing gets crushed by AI (with Erik Wikander)

We are speaking with Erik Vikander, co-founder and CEO of Wilgot, an AI-guided marketing platform that is redefining how content is created and scaled in the era of AI search.

In this episode we talk about:

How AI is disrupting the traditional search model.
Why brands need to adapt to new consumer search behaviors
How investing in content can improve marketing effectiveness
And why the role of creative direction will become more important than ever

Host:

Konrad Olsson, Editor-in-Chief, Scandinavian MIND

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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.

www.scandinavianmind.com/newsletters

Connect with our agency:

www.scandinavianmind.com/agency

Hosted on Acast. See acast.com/privacy for more information.