Scaling a Lean SaaS business with AI - Chris Allen, CRO & Co-founder of Licenseware
In this episode, Chris Allen from Licenseware shares how a lean Software as a Service business can scale faster and operate more efficiently by embedding AI across sales, marketing, product, and operations.

Chris explains how Licenseware uses AI to automate complex software licensing analysis, streamline sales follow-up, power in-product support, and even accelerate product documentation and demo creation. He discusses the cultural mindset that’s helped the team adopt AI, the balance between building and buying tools, and the guardrails needed to manage data security and ethics.

You’ll also hear practical examples of AI in action — from cutting the time to market for new features, to reducing headcount while increasing capacity, to uncovering unexpected personal uses like race training plans and fish tank maintenance.

Whether you’re in SaaS, enterprise software, or simply curious about applying AI to everyday business problems, this episode is full of actionable insights and hard-earned lessons.