'Most sales people are using AI completely wrong'. This is one of Michael's opening statements in this episode of Scaling With AI.

Michael discusses how he is using AI tools in his own business to drive sales, and also how sales people can leverage AI tools to improve their sales techniques and performance.

Michael is a seasoned sales trainer and coach and discusses how sales people and business leaders can use AI to help them sell more.

Michael has grown the business from one-man consultancy business to a full sales training business. Learn about the challenges he faced, the strategies he employed, and how he leverages AI to enhance B2B sales processes. From utilising AI for deep research to avoiding the pitfalls of AI-generated spam, Michael shares valuable tips and experiences that can help any sales professional or business leader. Tune in to explore the opportunities and limitations of AI in the sales cycle, and how authentic, personalised outreach can set you apart in a competitive market.

00:00 Introduction to Growth Genie

00:46 The Journey of Growth Genie

02:37 Challenges and Solutions in Sales

03:47 Leveraging AI in Sales

08:13 AI in Personal Branding

14:17 AI Throughout the Sales Cycle

24:23 The Hype and Misuse of AI in Sales

25:09 Challenges with AI-Generated Content

27:38 AI in Training and Coaching

29:27 Leveraging AI for Business Growth

31:28 Community and Networking for AI Insights

33:06 Adapting to AI in the Workplace

36:50 Future Predictions for AI in Sales and Marketing

40:43 Quickfire Questions and Final Thoughts