From Data to Decisions: AI in Marketing

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Scaling with AI

Alex Bacon | AI strategy and automation

10 episodes

5 days ago

Learn how to scale your business with AI. Scaling with AI is the business podcast that turns AI into revenue. Each week Alex Bacon interviews founders and leaders for real use cases across sales, marketing, product and operations. Learn AI strategy, generative AI, ChatGPT for business, workflow automation and large language models, with governance and data privacy built in. No hype, just proven tactics, tooling tips and clear next steps that deliver results and drive ROI. Listen before your competitor does. Think big. Act small. Scale fast.

Entrepreneurship

Business

RSS

All content for Scaling with AI is the property of Alex Bacon | AI strategy and automation and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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From Data to Decisions: AI in Marketing

Scaling with AI

45 minutes 16 seconds

2 months ago

From Data to Decisions: AI in Marketing

Everyone’s talking about AI, but is your business ready for it?

In this episode, Alex talks with Josh Berry, Technical Director at Bind Media, about why the real power of AI in marketing begins with your data. Before chasing new tools, Josh explains how agencies and brands must centralise, clean and structure their data so it is AI-ready.

Josh shares how Bind Media, a certified B Corp, built a modular data architecture that now powers AI agents, marketing automation and smarter decision-making across client campaigns. From optimising Google Ads to scaling lead generation, he shows how the right data layer unlocks efficiency, creativity and better results.

You will learn:

Why “garbage in, garbage out” matters more than ever in AI marketing
How to take a modular approach to building AI systems
The cultural shift required to bring teams on the journey

If you want to use AI to drive business growth rather than just experiment with shiny tools, this conversation gives you the roadmap.

Listen now and discover how to future-proof your marketing with data.