Scaling Up Services is a podcast devoted to helping founders, partners, CEOs, key executives, and managers of service-based businesses scale their companies faster and with less drama.
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Scaling Up Services is a podcast devoted to helping founders, partners, CEOs, key executives, and managers of service-based businesses scale their companies faster and with less drama.
The Power of Authenticity: Personal Branding Strategies for Executives with Alan McLaren
Scaling Up Services
33 minutes
1 year ago
The Power of Authenticity: Personal Branding Strategies for Executives with Alan McLaren
Alan McLaren, Co-Founder STRATA Originals
Alan McLaren is a personal branding and digital marketing expert with over 30 years of experience.
As the Co-Founder of STRATA Originals, he collaborates with CEOs and executive leaders to strategically build their personal brands. Alan's passion for personal branding originated from his extensive background in public relations and marketing, where he recognized the critical role personal branding plays in the success of CEOs. He focuses his expertise on helping them define their brand identity, articulate their unique value proposition, and develop strategic plans to enhance their professional reputation.
Alan has worked with CEOs from various industries, including coaching, legal, healthcare, technology, and entertainment. His personalized approach involves understanding each CEO's unique needs, challenges, and goals, and designing customized plans to achieve their objectives. Authenticity, consistency, and relevance are central to his methodology, ensuring CEOs communicate their values and vision consistently while adapting to the ever-changing business landscape.
In addition to his role at STRATA Originals, Alan owns a creative marketing agency, co-founded SaluberMD, a virtual healthcare organization, and is an active YPO member. He is dedicated to helping CEOs achieve their full potential and make a positive impact on their organizations and communities.
https://www.linkedin.com/in/alanmclaren/
https://www.linkedin.com/company/strataoriginals/?viewAsMember=true
https://strataoriginals.com/
https://www.youtube.com/channel/UC-TE_O8oMu6BOPI1Vihxjnw
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Scaling Up Services
Scaling Up Services is a podcast devoted to helping founders, partners, CEOs, key executives, and managers of service-based businesses scale their companies faster and with less drama.
