“What does it take to scale one of the most trusted brands in Australia without losing its soul?”

Today’s guest is Michael Schneider, Managing Director of Bunnings since 2016 and a 20-year veteran of the business.

Bunnings is more than a retailer. It’s a cultural institution. With more than 380 stores, $18b in revenue and  55,000 team members, it’s hard to imagine a time when Bunnings wasn’t the default answer to every home improvement question.

But behind that dominance is a story of quiet leadership, discipline, and culture at scale.

In this episode, we dig into how Bunnings earned and maintained this dominance – from Every Day Low Prices and delivering brand promises at scale,  to the cultural consistency that is stitched into the fabric of the business, this is a story of of what it really means to scale up — not just fast, but for good.