Probably the most significant show so far as we talk about what we've learned about B2B new business development during this year.We maintain, 'if you do what you've always done, you'll get what you've always got'. B2Bs have been misled to follow big tech and over the years new business development has been handed over to marketing, who have never sold direct or communicated direct to decision makers, yet they have been driving all activity that determines new sales.Pipelines have dimini...
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Probably the most significant show so far as we talk about what we've learned about B2B new business development during this year.We maintain, 'if you do what you've always done, you'll get what you've always got'. B2Bs have been misled to follow big tech and over the years new business development has been handed over to marketing, who have never sold direct or communicated direct to decision makers, yet they have been driving all activity that determines new sales.Pipelines have dimini...
Great Content Wins Deals for B2Bs - Digital Selling
Scaling Up B2B SaaS & PaaS with salesXchange
40 minutes
2 years ago
Great Content Wins Deals for B2Bs - Digital Selling
The first step of every business relationship begins with your prospect learning about you and your company. Sadly, this is where most B2Bs fail, and it just goes downhill from there. Here’s the show outline: -Show #2 Creating Content Prospects WantThe Problem with Marketing & ContentDark Funnel & Dark SocialBrochures & BooksThe Difference Between Blogs & ArticlesPersonas vs Relevance – Primary/Secondary…Create Anything a Prospect WantsJust to make you aware of our video...
Scaling Up B2B SaaS & PaaS with salesXchange
Probably the most significant show so far as we talk about what we've learned about B2B new business development during this year.We maintain, 'if you do what you've always done, you'll get what you've always got'. B2Bs have been misled to follow big tech and over the years new business development has been handed over to marketing, who have never sold direct or communicated direct to decision makers, yet they have been driving all activity that determines new sales.Pipelines have dimini...
