Probably the most significant show so far as we talk about what we've learned about B2B new business development during this year.We maintain, 'if you do what you've always done, you'll get what you've always got'. B2Bs have been misled to follow big tech and over the years new business development has been handed over to marketing, who have never sold direct or communicated direct to decision makers, yet they have been driving all activity that determines new sales.Pipelines have dimini...
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Probably the most significant show so far as we talk about what we've learned about B2B new business development during this year.We maintain, 'if you do what you've always done, you'll get what you've always got'. B2Bs have been misled to follow big tech and over the years new business development has been handed over to marketing, who have never sold direct or communicated direct to decision makers, yet they have been driving all activity that determines new sales.Pipelines have dimini...
C-Suite Update - B2B Marketing Strategy for CEOs & CFOs
Scaling Up B2B SaaS & PaaS with salesXchange
1 hour 5 minutes
3 years ago
C-Suite Update - B2B Marketing Strategy for CEOs & CFOs
So much has changed over the past couple of years for B2B organisations and no more so than in the area of generating new business. The trouble is, the main players involved are realising that the activities they were used to undertaking don't work.It's not that they don't work anymore, they never worked properly in the first place and as a result CMOs are being fired or moving on at an alarming rate, dipping below eighteen months as the average tenure.Nigel and Liz explore the reasons ...
Scaling Up B2B SaaS & PaaS with salesXchange
Probably the most significant show so far as we talk about what we've learned about B2B new business development during this year.We maintain, 'if you do what you've always done, you'll get what you've always got'. B2Bs have been misled to follow big tech and over the years new business development has been handed over to marketing, who have never sold direct or communicated direct to decision makers, yet they have been driving all activity that determines new sales.Pipelines have dimini...
